Arfa Batik

From the backyard of the founders house, our exclusive hand drawn batik is now a multi million ringgit industry with markets as far ranging as Europe and the Middle East. Our batik fashion house or haute couture combines contemporary design and traditional Malay motifs into batik of simple elegance, and are very much sought out by discerning customers from around the world. WHAT WE DO We are involve in various batik production processes from manufacturing from printing, colouring/dyeing, designing and tailoring, wholesaling, exporting to retailing of our batik products. We seek to open a chain of Noor Arfa Batik retail throughout the world through franchising. Noor Arfa is Malaysian’s largest commercial Batek producer. Noor Arfa has built a reputation as the leading manufacturer of superior hand – drawn fashion items and accessories. We also train and develop master craftsmen that consistently produce quality with excellence. We stand out as leader in our industry in the way we have perfected the art of combining distinct colour with classic designs and traditional Malay motives, to create Batek of simple elegance. The Market Noor Arfa Franchise operates in a dynamic and evolving marketplace. Consumers are presented with many options for batik textile and we see a growing interest in fashionable and contemporary batik that address the need to be trendy and yet unique in identity. We find our customers desiring the look that is Malaysian and yet global in application. Noor Arfa addresses this gap in the market by providing a more comprehensive product range that addresses the various needs of the different segment of the market for batik wear and textile. Our customers would also not have to worry about quality as we provide a consistent buying experience with our quality policy which is to produce excellent quality product that satisfy our customer needs. We also believe there are other areas of the market that would benefit from our products which we have not yet targeted. For example we see huge potential in offering our product to the trendy and fashionable young market which is looking for cool and â€Å"in† fashion wear. This is an area of the market that is fully aware of the benefits of self identity and yet contemporary.

Exam Notes - Strategic Management Analysis Essay - 1

Exam Notes - Strategic Management Analysis - Essay Example The company engages in the business of producing electric vehicles that are more efficient and appealing to many users than the steam cars. It exists to improve the environmental conditions that the previous locomotives have degraded due to the high level of greenhouse gases that they emit into the atmosphere. Despite the rigidity and complexity of the motor industry, Better Place Company cooperates with all stakeholders to control a sisable market share and beat competition. For example, the company targets corporate clients to be the potential buyers of electric vehicles it intends to manufacture. This group of stakeholders is imperative because the targeted consumers can influence the operations in the company by either propelling it to success in the market or reducing its dominance if they refuse to purchase the products. Governments are the second major stakeholders for the company. They include national governments and local authorities of the country and specific areas where the company operates a franchise. For instance, the company operates in the United States and intends to open branches in Israel, Denmark, Japan, Canada, and Australia among others globally. The branch in Israel is very significant to the company because it specialises in research and development to improve the quality of output. This means that the company must work with the respective government of each country to ensure uninterrupted operations and sustainability. These governments are equally important because their policies, in areas of taxation and electric utility may affect the company. The other important category of stakeholders for this company is its suppliers. This group includes car manufacturers, battery companies and venture capital firms whose contributions and influences to the company are immense. For example, venture capital firms are important to the organisation because they provide the much needed capital for startup. For instance, they helped the company to r aise a total of $200 million to initiate the business (Etzion & Struben 2011, p. 2). Battery manufacturers, including Fuji Heavy Industries Ltd, A123 Systems and Automotive Energy Supply Corporation are also significant because they would provide connectivity for the electronic vehicles with switching stations, positioned to charge and swap batteries so that the vehicles would change them at convenience (Etzion & Struben 2011, p. 6). In addition, there has to be battery chargers at each station capacitated to charge the batteries within the shortest time possible. The car manufacturers such as General Motors, Ford, Subaru, Mitsubishi, and Toyota would provide experts who will contribute to the development of the electric cars (Etzion & Struben 2011, p. 12). Figure1: Stakeholder Analysis Topic 2 - Industry and Scenario Analyses In this scenario, the analysis is on Porter’s five forces, including the suppliers, potential entrants, buyers, substitutes, and competitive rivalry th at have a remarkable impact on the progress of the company (Porter 2008, p. 3). Certainly, the company understands that changes in the means of transportation came from the need to counter the increasing animals’ wastes and nuisance that they caused in urban centers. Other changes that necessitated the manufacturing of electric vehicles were the adoption of clean energy and other liquid fuels, which include ethanol, kerosene and gasoline in addition to petrol (Etzion & Struben

How organizations change toward a high reliability culture evaluate Essay

How organizations change toward a high reliability culture evaluate and discuss - Essay Example In a high reliability organization, there is psychological inertia, thinking inertia and behavioral habits of most employees (Verweij, 2011). Thus, any organizational change has to consider encouraging cultural reliability. The essay tends to study how organizations change toward a high reliability culture, that is, a culture that has systems in place that enables organization to accomplish its goals and avoid catastrophic errors. A high reliability organization is an institution that has succeeded in avoiding catastrophes in an ecosystem where accidents are expected because of complexity and risk factors. Besides, it refers to the internal efficient management mechanism and investigation on early warning mechanism of safety (Stacey, 2011). Reliability culture entails the use of behavioral science theory of human beings to plan, organize, distribute, lead and control their behaviors to increase the safety and reliability of organizations. High reliability organizations mainly focus on risk management that originates from organizational demand on risk mitigation model (Von, 2008). The risk reduction model applies to organizations in which certain changes can create catastrophes. The risk mitigation model masters the complexity and risk factors in organizations effectively. For instance, the model applies to aviation and aerospace fields, aircraft control system, nuclear power plant, medical industry and fire p rotection sector. In an analysis of high-risk organizations, the continuous increase of complexity of operation system and interdependence among each part increases (Johnson, Scholes & Whittington, 2011). Organizations with high risk and complexity, the failure of a system would influence the functions of other sections that may cause further catastrophes. Under such background, it is necessary to study how to mitigate risk in high reliability organizations. Therefore, organizations often change